Free Press Release Templates

A Press Release is an official statement sent to the media by a company or government organization to share new information or make a statement. Also called news releases or PR releases, these statements are written by a company’s PR department or any agency that represents them.

A press release is considered a primary source of information and is thus considered more reliable and trustworthy than any other information source. These are the kinds of resources that journalists rely on for writing their stories. For a company, a press release is the most important part of their communication strategy and, if used correctly, can help them gain positive media exposure.

What is included in a press release?

A compelling press release needs to be brief but contain enough information to draw in journalists and make your story newsworthy. It should answer the 5Ws: what, who, when, where, and why of your news. So, what you need to consider is that the press release should have relevant details and clearly communicate your news to the media.

The press release has a standard format and is laid out as follows:

• Headline: This is an attention-grabbing statement at the beginning of the press release about the announcement or the news that you want to share.
• Dateline: This includes the date and location when the press release is written and distributed.
• Lead paragraph: In the lead paragraph, the key details of the news are shared. This will include what the news is, the company’s name, the date or venue for the news, and the impact of the news.
• Body: Following the lead paragraph is the body section of the press release. This will include a bit more detailed information on the news. It will usually have a quote from someone significant from the company as well to share their insights on the announcement.
• Call to action: A brief statement that invites readers to engage directly, such as visiting a website or providing a phone number or email address for more information.
• Boilerplate: Finally, the boilerplate section will have an overview of the company. It can include information like the historical background of the company and its values and goals. The purpose here is to reinforce the brand and link it to the significance of the news.
• Media contact details: The press release must always include the contact details of the media spokesperson of the company.

These templates follow the standard format of a press release and are thoughtfully developed to help convey your news in the most impactful way. With placeholders and suggestions for each section, you can easily get your message across with these templates without having to worry about overlooking any important detail.

Whether you are a PR pro or just writing your first press release, these templates are a useful way to save time and create a professional press release that is likely to be picked up by the media and turned into a story.

Transform your announcement into big news with these templates and draft a press release that gets noticed!