A press release is a medium to gain media attention and publicity when your client publishes a book. However, this press release is much more than an announcement for a new book on the market. It also includes details that inform the reader about the contents of the book and how they can get it.
Generally speaking, the press release for a book follows the same format as an ordinary press release; however, it does have some nuances. Let us explore in detail what a press release for a book is and how you can write one.
Has your client recently published a book, and you are ready to announce its launch? Use WordLayouts’ template for a book publishing press release that contains all standard elements of a formal press release.
What Details Should a Book Press Release Include?
Press releases have a set format, which you must follow when composing one for a book launch or other promotional event. While the details in this press release will vary depending on the genre of the book or the occasion, overall, you must follow the standard layout for it to be properly formatted.
The common elements in all press releases should be:
- A headline
- Subheader / Lead
- Dateline
- Body
- Quote
- Company info
- Logo
- Media contact info
Book Publishing Press Release Template
In this template, you will find all these standard elements presented in a professional format. Let us go over each one by one and see how you can insert your information and create an engaging press release.
You can modify the template as needed by following the instructions for each text field:
Headline
This is the main headline that grabs the reader’s attention and summarizes the announcement.
[Author’s Name] Launches [Book Title]: A [Genre/Description] on [Subject/Theme]
Subheader / lead
This section provides the essential information in a condensed format and piques interest.
[Publishing Company Name] is excited to announce the release of [Book Title], the latest work by [Author’s Name], a [reputation description] author known for [notable works].
Dateline
The dateline tells the location and date of the release, giving context to the announcement.
[City, State] – [Month Day, Year]
Body
This section elaborates on the announcement by providing more details about the book, the author’s background, and what readers can expect from the work. It may also include information about upcoming events related to the launch.
[Book Title] is a [genre] that explores [book’s subject], offering readers a [unique perspective or benefit].
Quote
A quote from the author, sharing excitement and insight into the book’s content or the author’s vision for the work.
“I am thrilled to bring [Book Title] to readers,” said [Author’s Name]. “This book [description of impact].”
Company info
This section provides background about your publishing company and its mission.
[Publishing Company Name] is a leading publisher in [genre or field], committed to bringing high-quality books to readers around the world.
Logo
This is included near the top of the template. You can easily add your icon in all available formats.
Media contact info
In this section at the bottom of the press release template, you can provide the contact information for media inquiries by adding the details in the text fields.
[Name]
[Title]
[Phone Number]
[Email Address]
You can freely edit all sections of this template and tailor it to the unique elements of your book. Additionally, the fonts or colors can be customized to match the branding elements of your publishing house.
Effective Book Press Release Writing: Things to Remember
To make sure that your client’s book launch captures journalists’ and media outlets’ attention, here are some pointers to keep in mind:
- Clearly explain the book’s unique selling point. You can focus on the interesting plot or the relevance of the topic to current times for instance.
- Make sure to highlight the author’s credibility. You can mention their educational background, previous works, or any work experience to convince the audience to rely on their expertise.
- Use short, engaging paragraphs in the press release to maintain readability. Go beyond merely adding basic details and discuss the relevance of the book to the audience as well.
- If the press release is for a book signing tour, make sure to include the tour’s dates and locations.
A well-written press release is essential to promote your client’s new book and attract media coverage. With this ready-to-use template, you can instantly create a press release that conforms to the standards in the media industry and announce the book launch in style.
