A new partnership can be transformative for your business and open doors to new opportunities for growth. Whether you are entering into a joint venture, launching a new product with another company, or forming a strategic alliance, a well-written press release can be helpful in making an impactful announcement about this major development.
A press release to announce a new partnership is an official communication issued by a company to the media and journalists when it forms a collaboration with another company.
Such an announcement not only informs the public and media about this important development but also highlights the significance of this partnership for the future of both companies.
Such a press release can be used in a variety of collaborations, such as:
- Strategic partnerships are when two companies come together to achieve a common goal, like venturing into a new market or enhancing their products
- For joint ventures, that is when the two companies share the ownership of a business
- Mergers and acquisitions are when two companies combine (mergers) or one company takes over the other (acquisition) to explain their market reach and enhance their technical capabilities.
- If a partnership between two companies results in the launch of a new product, for example, Apple and Nike collaborated to launch a fitness-focused Apple. A press release is used to officially announce such news to the media and public.
Writing an engaging and informative press release is key to getting media exposure and sharing the news with all stakeholders to build your credibility as a business leader in your industry.
New Partnership Press Release Template
You can explore this media-ready press release template by WordLayouts to generate excitement about the news, engage the media, and draw attention to the value of your new partnership.
This template has been developed following the format of a standard press release. It features all essential elements, making it an acceptable format for a media-friendly press release.
Moreover, you can use this template for announcing any kind of collaboration, whether it is about the launch of a new product, expanding your market reach, or developing cutting-edge innovation.
Let us explore some key features of this press release template and how it can be helpful for drafting an engaging press release for your new business partnership:
Grab attention with a powerful headline
The template gives you suggestions for writing an engaging headline to hook your readers. Make sure to highlight your partnership and its purpose in the headline. You can use dynamic action words and focus on the benefit to the industry or audience. Consider the headline of the press release by Starbucks when it joined hands with Spotify.
“Starbucks and Spotify Redefine Retail Experience by Connecting Spotify Music Streaming Service Into World-Class Store and Digital Platform”
Notice how the headline uses action words to describe the partnership and hooks the readers by giving them a sense of the news to expect.
Introduce the partnership
An effective press release must answer the who, why, and what questions about your new partnership. In this template, you will find placeholders to guide you in drafting the lead paragraph to provide the right details about your news.
Placeholders in this section will guide you to Introduce both companies, their expertise, and the overarching purpose of the collaboration. While writing this section, focus on what makes this partnership impactful. As an example, look at this leading paragraph from Samsung’s press release of 3rd January 2025:
“Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.”
This headline instantly informs us about the innovation, the name of the partner, and the impact of the partnership.
Share insights from the leaders
Adding direct quotes from important members of the company, like the CEO or any executive leadership, will bring authenticity and a personal touch to your announcement. The template guides you to include quotes from key executives from both companies that reflect the importance of the partnership and the value it brings.
Explain the impact through a call to action
A press release should provide guidance to readers about the next steps. You can create more engagement by encouraging readers to learn more by visiting company websites or by contacting the companies directly through a phone number or email address.
Build credibility by providing company descriptions
The boilerplate information is important to bring more context to your partnership and add more interest to your story. At the end of the template, you can add a concise overview of each company. In this part of the press release, focus on the companies’ achievements, mission, and industry reputation.
By providing this background information, you can reinforce your brand identity and make your readers understand the true impact of the partnership.
Make it easy for the press to follow up
To maximize media attention and encourage journalists to follow up on your announcement, it is important that you provide a direct point of contact for the journalists.
You can include the name, title, and contact details of the PR representative at the end of the template. Make sure that your representative is someone who has experience dealing with the media.
Best Tips for Distributing Your Press Release
Now that you have drafted your press release announcing your new partnership, it is time to distribute it to the media. There are a few tips to help you share your news that will help it get maximum coverage in the press:
- Identify the right journalists and media outlets that are interested in your industry or niche area. You can contact them directly and share the press release with them to have more chances of getting the right coverage.
- Create a media list using online tools like Cision, Meltwater, or PR Newswire to help you compile media contacts and track your press releases.
- Contact regional media outlets and journalists, as they will be more likely to cover news that impacts the local economy and industry.
- Do not forget to share your press release on your social media channels. Be sure that you engage social media users with relevant hashtags.
A new business partnership signals a new way forward for any company. A partnership with a reputable company builds your credibility and establishes your reputation as a trustworthy partner. A well-written press release will help you gain visibility and share the news with customers, investors, and other stakeholders and create further opportunities for growth for both companies.
Use this template to write an engaging press release that will bring media attention to your new partnership announcement, communicate your vision to the stakeholders, and reinforce your position in the market.
