Free Capability Statement Templates

Getting new contracts can be tough in a fiercely competitive market. Having the talent and the skills are not the only factors that will determine your success. A Capability Statement is a document that will highlight your services and expertise to the target audience.

A Capability Statement can be a one- or two-page document that will establish your credibility as a business and demonstrate that you can deliver and what makes you unique. It will give a snapshot of your business, what you do, and give evidence of your past achievements.

You can think of a capability statement as a marketing document for your company. You briefly explain your business and showcase your strengths and skills to get noticed and get hired.

When Do You Need a Capability Statement?

Capability Statements are widely used in the following situations:

• Government contracts: When you are bidding for a government project.
• Business partnerships: A capability statement is useful if you're looking for a new collaboration or partnership with another business. It can be presented to the potential partner to introduce your business and describe your expertise.
• Networking: These documents are often shared during industry events to connect with potential clients.
• Responding to an RFP: You can include a capability statement when responding to a Request for Proposal to help the recipient quickly glance over your competencies before reading the entire document.

Basic Components of a Capability Statement

The contents of a capability statement will vary according to the requirements of a particular industry. However, you should make sure that your document includes the following basic components:

• Company Overview: The first section of your capability statement should include basic information like the name of your company, its location, and what you do.
• Contact Information: Your capability statement should have complete contact information, including address, phone numbers, website, and email address.
• Competencies: List your expertise. Clearly explain what services or products you offer that set you apart from your competitors.
• Differentiators: This section should explain what makes you unique. You can add any specialized expertise, certifications, past successes, or proprietary methods here.
• Past Performance: Write any success stories from your previous projects that are relevant to your target agency. Include testimonials, case studies, or statistics that support your competence.
• Certifications and Licenses: If relevant, mention any certifications and licenses that prove your compliance with industry standards.
• NAICS Codes, DUNS Number, or Other Identifiers (if applicable): For government contracts, you must include the relevant business identification numbers and classification codes. You can learn about the required codes and related information on classification websites.

A capability statement highlights your “capabilities” or your best qualifications. The purpose of the document is to convey the unique value that your business offers and your expertise in the field. With a well-written statement, you can engage the decision-makers and increase your chances of a positive outcome.

This short document will do all the talking for your business if written well. It can convince the other party that you are the right team for the job.

Using a structured and visually appealing template can help. It saves time and effort and makes sure that you have covered each important detail. Explore this template collection and draft a capability statement that proves you are the best choice.