Financial Projection Template

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Planning for the future of a business is not about guessing. It’s about using real numbers to map out where you’re headed. Whether you’re preparing to pitch to investors, apply for a loan, or just want to see how your business might perform over the next five years, financial projections give you the clarity to make smart decisions today.

This financial projection template in Excel helps you lay out your revenue, expenses, profit, and cash flow in a structured way. It’s built for both new entrepreneurs trying to understand the road ahead and experienced owners who need to adjust their forecasts with updated assumptions.

Before you dive into the spreadsheet, let’s walk through what goes into a solid projection—and how to use this tool the right way.

What Is a Financial Projection?

FPs are long-term forecasts about the future monetary value of your assets, expenses, costs, liabilities, equities, profits, income & revenue. 

A sound projection contains multiple statements & reports, but the three most vital ones are: a cashflow statement, an income statement, and of course, a final balance sheet pitting your total assets against your liabilities & equities.

  • Assets: What a business owns, say cash, inventory, or equipment.
  • Liabilities: What a business owes, such as debts, loans, bills, and salaries payable.
  • Equity: What you can claim on assets, or your assets minus your liabilities.

Projections are based on a mix of internal and external financial drivers, such as:

Internal drivers

  • Pricing strategies
  • Operating costs and overhead
  • Staffing levels 
  • Wage structures
  • Production efficiency and capacity
  • Inventory management
  • Procurement policies

External drivers

  • Market demand
  • Industry trends
  • Economic conditions and inflation rates
  • Regulatory changes
  • Tax policies
  • Competitor pricing and positioning
  • Supplier costs 
  • Availability of raw materials

Why Financial Projections Matter!

FPs offer data-driven insights into how your business can expect to grow over the next several months, years, or decades. This acute time awareness helps you analyze the impact of different business strategies on your finances at a specific point in the future.

Let’s say, you went with a different price? Or managed to collect payments more quickly? Or opted for better equipment or reduced overhead costs? How would a seasonal slump or sudden surge in demand affect your cash flow?

There are countless mystery scenarios like these you can solve using a financial projection. Plugging in various numbers in a spreadsheet (or an accounting software) allows you to see how each decision affects your business in the long run. This helps you plan smarter and prepare for both risks and opportunities.

What We Bring to The Table

For your ease, our template is free, editable, and pre-programmed. Below, I offer a quick round-up of the key technical features of our template…

Key Features

Financial projections aren’t made in a vacuum! That’s why our template requires at least one dataset to work with. This is reflected as your Opening Values. For a running company, you can average out values over the last 3 or 4 years. At the same time, start-ups can use assumed values to base projections on. 

What we offer:

  • A quick snapshot of your projected financial data over the next 5 years (See Dashboard)
  • A default categorization of your assets, payroll expenses, operating costs, as well as income and cash flows generated, net profit made, etc. 
  • Income, Cashflow and Balance Statements – better called the holy trifacta of financial projection tools & templates (but more on these later!)
  • Automated functionalities & protected formulae to save you time & trouble – that’s right, we do the tedious math for you!
  • We employ a fixed annual Growth Rate Projector that uses Opening Values as baseline data to measure subsequent % increases in the financial value of your assets, expenses, costs, liabilities, equities, profits, income, sales revenue, and cash flows. You can use different growth rates to achieve varying financial scenarios. 
  • Financial Ratio Summary & Industry Analysis to help you understand how you hold up on profitability, liquidity, and efficiency of your business model or plan. You can also add industry averages to compare your performance against other market players.
  • Adjustable Currency Feature – We use $ by default, but you can adjust this to a currency of your choosing by going to the ‘Set Up’ tab. But first, you have to macro-enable the downloaded file. Jump to page end for instructions! (Note: Google Sheets version of our template only supports the US Dollar)
  • Customizable Corporate Tax Rate allows you to factor in the impact of government taxes before calculating your net profit. Go to ‘Set Up’ to specify the corporate tax rate applicable to you. 
  • Yearly sales forecasting is used to project growth in the making costs & selling price of each product you are selling. You can add projected financials for as many products or services as you like. 
  • A Red Warning Alert turns on when your balance sheet is in the negative, signalling the need to immediately review your financial position and unearth the root cause, say, issues with liabilities, equities, or asset levels. For the right diagnosis, you need to thoroughly study each sheet before you pick a corresponding action strategy as a response.
  • Colored visuals aids such as graphs, line & bar charts for a quick, reader-friendly look at your financial performance over 5 years
  • Clear and concise user instructions to walk you through each important term or function used in the spreadsheet
  • All financial information is collated in list view for quick & easy statistical comparisons & financial analyses.

note

Throughout our spreadsheet, grey cells indicate areas where information must be entered manually

Did You Know?

According to Forbes, 90% of start-ups fail to ‘make it’! Failure rates have been more or less the same since the 1990s across most industries in the U.S. If you want to learn more, we’d encourage you to read ‘Why StartUps Fail’ by Tom Eisenmann – a Harvard MBA professor who interviewed hundreds of start-up owners & third parties to get to the root of the problem.

Now, without further ado, let’s explore each sheet in our template separately:

Assets & Funds

Start with a good look at what funds, assets, and resources you have to commit to your business venture. In our template, we divide start-up costs into (A) fixed costs like land or equipment and (b) operating capital, such as staff salaries, rent deposits, and other early-stage expenses. Customize our standard default categories to meet your needs & context. 

Based on the data you enter, our sheet quickly tells you if you’re over, under, or fully funded.

Assets and Funds in Financial Projection Template.Pin

Source of funds

Now, use the same sheet to specify exactly where you’ll be receiving funds from. Will the business owner be paying out of his pocket? Are banks or private investors willing to fund you?

Thanks to our built-in calculator, you can easily find out what % each funding source is of your total required funds. Values in column E indicate the share of each funding source, which should add up to 100. 

Sources of Funds in Financial Projection Template. Pin

Factoring in Loan Payments

Whether you borrow money from a bank or a private investor, there will be strings attached. Strings, otherwise known as the interest & capital you have to pay back over your loan term. 

In our template, we calculate and use only yearly payments for different types of loans, such as commercial loans, vehicle loans, etc. 

You can manually specify the loan term (in no. of years) & interest rate (as a % value). Based on these, we calculate your borrowing costs, which are reflected in the Operating Expense sheet (Sheet 5). 

factoringPin

Here’s how we calculate your asset value loss over five years:

Depreciation per year: Asset Cost divided by Useful Life (Yrs)

What’s Depreciation? And Why Does It Matter for Financial Projections

For a finance newbie, the concept of depreciation might sound a little tricky at first. But it’s really simple:

Think of any perishable machine, vehicle, or building. With time, there is going to be wear & tear as you use them. Use being the keyword. Why? Because it is the ‘useful life’ of an asset that we are trying to put a price tag on. Put another way, the depreciated value reflects the actual cost of using a fixed or long-term asset. 

note

Land does not have a depreciation value!

As non-cash expenses, depreciated values are added in your income statement to account for the age & obsolescence of long-term assets. They are also added back into your operating cost flows at the end of each year.

Example

Let’s say a tech company bought a machine worth $50,000, with a 5-year useful life. Now, using the straight-line depreciation method (which is what we exclusively programmed into our template): 

We get an Annual Depreciation = $50,000 / 5 = $10,000. In projection terms, that means your asset value falls by $10,000 on the Balance Sheet every year.

note

Your Net Book Value, i.e., Asset Value minus Depreciation Expense, is then factored into your Balance Sheet, but more on that later!

Depreciation Details in Financial Projection Template.Pin

Payroll Expenses

Track and manage your salary outflows as they form a major chunk of your total running costs.

We use a live payroll sheet to record, track, and calculate staff salaries, tax deductions, employee benefits, pensions, and allowances in a systematic way. This way, you not only manage cash flows but also ensure to calculate and factor in the applicable taxes with local labor laws and IRS regulations. Trust me, during tax or auditing season, this information will be crucial.

Payroll Expenses in Financial Projection Template. Pin

Calculating Wages

We divide the calendar year into a total of 52 weeks. We then use a standard hourly pay rate (to be filled in by you) and state the number of employees working at that pay rate. 

Once you enter the number of hours worked per week, you can easily calculate the total hours worked by each employee and how much you need to pay them. This will be your opening value (Column F). 

Projecting yearly increases in employee salaries is in your control; you can manually specify the growth rate from one year to the next. 

Benefits & Taxes

Salaries aren’t the only thing you need to consider when it comes to payroll expenses. 

With our template, you can factor in the impact of tax cuts in salaries, or government-issued health insurance (Medicare), and other allowances and benefits available to eligible employees. You can manually set the applicable percentage rates as per current fiscal policies in your area/state. 

Payroll Tax and Benefits in Financial Projection Template.Pin

Social Security Tax & Wage Limits

When it comes to deductions in salary for social security purposes, a wage limit of $176,100 applies to all U.S. citizens. Put simply, this is the maximum amount you can be taxed by the government on what you earn. 

As of the time of writing, the deduction rate is 6.2%. This means that employers pay 6.2 % of the total wages towards social security. 

Example

If you are paying your Director $200,000 as salary, then only the first $176,100 will be taxed: $176,100 x 6.2% = $ 10,918. The remaining salary amount ($200,000 – $176,100 = $23,900) will not be taxed.

Just like that, you can record and manage deductions for other government tax & benefit programs, including Medicare, pension, and health insurance programs, State or Federal unemployment benefits, and other benefit programs available to employees in your area.

Sales Forecast

Unlike a financial projection, a sales forecast focuses on short-term, mostly monthly, predictions of revenue generated from sales. Your opening value in this sheet will be based on data from the previous quarter (averaging past months) or a comparable statistic from market research.

Our template allows you to predict sales for different products. For each product, you manually do the following:

  • Insert the total number of products you have sold (Units)
  • State your selling price (Sales Price)
  • Specify the cost of making one unit of the product (CoSG)

Based on this data, we calculate these for you:

  • Your margin per unit (this is your selling price minus the cost per unit)
  • The total revenue generated from sales (No. of Products sold multiplied by Sales Price)
  • Total Gross Profit (Total Revenue minus the Total Cost of Goods Sold)

Our sheet applies growth to units sold, so each year’s totals are updated accordingly. To add another product, simply copy and paste the product structure and input the new details.

Expert Tip

Carry out a careful study of your potential market to arrive at the most realistic numbers. Quantitative forecasts should be grounded in historical data of both your company and your competitors in the market. To conduct product comparisons with competitors, feel free to use our Product Feature Competitive Analysis template to compare product features across competing businesses. You can use this template to benchmark product performance and identify opportunities to better position your product in the market.

Expenses

To ensure smooth business activity, it’s important to stay on top of your future operating costs. In other words, estimate the day-to-day costs of running your business, say, equipment rentals, office supplies, utilities, and advertising. For each expense, you can input the opening value and then the estimated growth over the years to calculate projections.

Our sheet uses two default categories of expenses:

  • Operating Expenses: Consider (and then manually enter) all your regular business expenses. 
  • Non-operating Expenses: In the second section, cover expenses, like depreciation and loan payments. These are automatically pulled from the Assets and Funds Sheet, so you don’t have to put in the values yourself. Phew!
Expenses Section in Financial Projection Template. Pin

Income Statement

Income statements are used to calculate profits and losses over a specific period. They help you gauge your company’s profitability, solvency (ability to meet debt obligations), and liquidity (availability of cash).

Use our fully automated sheet to break down your expected revenue and estimated expenses. This allows you to calculate your net profit or loss. 

Here’s how you can figure out exactly how much money you’ll make or lose every year:

  • Row 3: Start with how much revenue you expect in the first year. In our case, this is the total income generated from product sales and is automatically pulled in from the Sales Forecast sheet.
  • Row 4: Now, go back to the Cost of Goods Sold (COGS) in the Sales Forecast sheet, to understand the direct costs associated with producing & delivering a particular product or service.
  • Row 5: That brings us to our Gross Profit, which is calculated after subtracting the COGS from your total Revenue.
  • Row 6: At this stage, you must take out the cost of running the business from your gross profit to get a step closer to your net profit (or loss). These expenses are pulled in from the Expenses sheet. 
  • Row 7: By now, we have a total profit figure before paying any government taxes applicable to you. This is known as your Profit Before Tax. 
  • Row 8: Now, you might want to go to the ‘Set Up’ first to specify the exact Corporate Tax Rate (CTR) applicable to you. We use this rate to calculate your total net profit after paying taxes.
  • Row 9: And there you have it – your net profit calculated after subtracting your operating (and non-operating) expenses from your total Revenue.

By projecting these figures, you gain valuable insights into your financial viability as a business. Forecasting your income statement also enables you to assess the profitability of specific strategies, like pricing changes, new product launches, or marketing campaigns. 

You can also run multiple “what-if” scenarios to inform decisions about cost control, investment priorities, and growth planning for the coming year.

Income Statement in Financial Projection Template. Pin

Balance Sheet

You can think of a balance sheet as a quick snapshot of your company’s financial standing at a specific point in time. As the name suggests, a balance sheet needs to be balanced. But what does that really mean in financial terms?

Well, it means that your total assets (what you own) must always equal the sum of your liabilities (what you owe) and the liquidity & efficiency levels of your business.

When using this sheet, if totals do not match, it means some data is missing or your financials are not stable. Review your inputs across all sheets to correct any gaps.

Balance Sheet in Financial Projection Template.Pin

Cash Flow Statement

For the best measure of the liquidity of a business, there’s no better financial tool than a cash flow statement. This statement tells you exactly how cash moves through a business. 

A typical CF statement does this for three key areas of business activity – operations, investments, and financing.

Our CF sheet takes the initial balance as its starting point. This value is automatically pulled in from the Assets & Funds sheet. It represents the amount of cash you have on hand as your working capital. 

Cashflow Statement in Financial Projection Template.Pin

Cash Inflows

Naturally, when you sell a product or service, money flows in. In our sheet, your main cash inflow is the revenue you generate from sales. This information is automatically sourced from the Sales Forecast sheet. 

But what about credit sales, where payments are not made on the spot? For these, you must manually enter the relevant amount in our sheet. Credit sales are particularly common when you are buying in bulk; however, they do also pose risks like delayed cash flow and the possibility of non-payment. 

Cash Inflow in Financial Projection Template.Pin

Cash Outflows

When you buy raw materials, transfer staff salaries, or pay taxes to the government, cash is flowing out of your pocket. In our template, these cash outflows are divided into two kinds: investing and financing.

Cash Outflow Financial Projection Template.Pin

Investing activities

This section reports on how much cash you will spend on investment-related activities over a specific period. Most of this section is automated. Our template automatically pulls in data from other sheets, such as, 

  • The Cost of Goods Sold (Sales Forecast Sheet)
  • Total corporate tax on your profits (Income Statement)
  • Operating Expenses (Expenses Sheet)
  • Payroll Expenses (Payroll Expenses Sheet)

Feel free to use our Investment Tracker Tool to keep track of financial investments of any kind, from stocks and mutual funds to bonds and bitcoins!  Store & analyze your key investment data so you can make more informed financial decisions.

Investing Activities in Financial Projection Template.Pin

Financing activities

If you took out a loan to fund your business, you have to pay it back. Similarly, if you are a private limited company, you have to pay out dividends to shareholders. 

In other words, this section covers all cash outflow streams that are not directly linked to your core business operations. Manually put in data regarding your financing activities. Now, set the annual growth rate you want to get a complete picture of these outflow streams for the next five years.

Financing Activities in Financial Projection Template.Pin

Net Cash Flow

This is the heart of a cash flow statement. We automatically subtract cash outflows from inflows to give you the Net Cash Flow. 

A positive net cash flow is a sign of financial strength, while a negative one signals potential financial distress. Adding your initial balance to this value gives you the total amount of cash you have at your disposal to spend or reinvest.

Net Cash Flow in Financial Projection Template.Pin

Financial Ratios

Here, we try to cover key success metrics for business, like profitability, liquidity, and efficiency. These ratios help you track your business’s financial health and identify areas for improvement.

Below is a quick overview of the financial ratios used in our template:

Financial RatioFormulaWhat Does It Tell You…
Profitability Ratio
Profitability Ratio in Financial Projection Template. Pin
Gross Profit MarginGross Profit / RevenueHow much money do you save after direct costs
Return on EquityNet profit / Outside InvestmentsHow much profit do you make for every dollar of money invested
Operating Profit MarginProfit Before Tax / RevenueYour profit after paying operating costs
Net Profit MarginNet Profit /RevenueHow much actual profit you keep from sales
Return on AssetsNet Profit / Total AssetsHow well your business uses assets to make profits
Return on Capital EmployedProfit Before Tax / (Total Assets – Total Liabilities)How efficiently you use borrowed or owned money to make profits
Liability or Liquidity Ratio
Liability Ratio in Financial Projection Template.Pin
Current RatioCurrent Assets / Current LiabilitiesShows overall short-term financial health.
Quick RatioCurrent Assets – Inventory/ Current LiabilitiesIf you can cover urgent obligations without selling inventory
Cash RatioCash Equivalents / Current LiabilitiesShows if your cash alone is enough to pay the bills
Efficient Ratio
Efficiency Ratio in Financial Projection Template.Pin
Inventory Turnover RateCost of Sales / Inventory ValueHow many times you sell and replace inventory in a year
Receivables Turnover RatioCredit Sales / Accounts Receivable ValueHow quickly clients or customers are paying you
Payables Turnover RatioCost of Sales / Accounts Payable ValueHow quickly you pay your suppliers or vendors
Asset Turnover RatioRevenue / Total Assets ValueHow well your assets are used to generate sales

Now, manually enter industry averages based on available data to compare your performance against others. All financial ratios in our sheet are automatically calculated based on the financial data provided in other sheets.

Financial Ratios in Financial Projection Template.Pin

Welcome to Your Projection Dashboard!

As the opening sheet in our template, the projection dashboard provides a complete picture of your projected financials, allowing for quick decision-making grounded in hardcore financial data.

Here are four key financial figures you can quickly pick up on just by looking at your dashboard:

  • Total Income
  • Net Profit
  • Total Operating Expense
  • Required Funds

Not just that, the dashboard also tells you whether you can cover your current liabilities using your current assets using Quick & Current Ratios. The difference, you ask? While both are liquidity ratios, the Quick ratio subtracts the cost of the inventory from your total assets before dividing the result by the total value of your liabilities. The Current ratio does not.

Both ratios are automatically calculated. Compare them to industry averages for a better understanding of your financial position in the market relative to competitors.

Projection summary table

Here, we present a tabulated summary of your projected financials for the next five years.  The entire table is protected and automatically linked to data in subsequent sheets. Any financial data added elsewhere is automatically updated & reflected here.

Projection Period 5 Years in Financial Projection Template. Pin

Quick visual aids

  • A clustered bar chart showing the total funds you need against the total funds you have
  • Pie chart showing operating expenses for each year
  • Line graph for forecasting sales, showing cost of sales, gross profit, and revenue for each year
Operating Expenses Visual Aids in Financial Projection Template. Pin
Sales Benchmark in Financial Projection Template.Pin

The Maths Behind It

Overwhelmed by all the numbers? For your ease, I compiled a list of all formulae pre-programmed into our template, and why these values matter for businesses:

ValueFormulaeImplications for Business
Net ProfitNet Profit = Gross Profit – All Expenses & TaxesTells you if your business will be successful or not.
Payroll Expenses (Salaries)No. of Employees x Pay Per Hour  x Hours Per Week  x 52Impacts HR planning and overall budgeting.
Net Cash FlowCash Inflow – Cash OutflowsA positive cash flow means that a business is generating more cash than it is spending during a given period. 
A negative cash flow means that a business is spending more cash than it is receiving during a specific period. 
AssetsAssets = Liabilities + Owners EquityHelps you gauge your financial health and leverage your business’s potential 
Depreciation per yearAsset Cost / Useful LifeReflects asset value loss over time
Current RatioCurrent Assets / Current LiabilitiesA value greater than 1 indicates your ability to meet short-term financial obligations
Quick RatioCurrent Assets – Inventory / Current LiabilitiesA value greater than 1 indicates that you don’t need to sell inventory to meet your financial obligations
Total CoGSCost per unit x Units soldYou need CoGS to calculate your gross profit (See Income Statement)

Who is this Template for?

Our template is ideal for anyone making strategic decisions involving money, growth, or sustainability. It provides a clear and quantifiable way to model future business scenarios.

As a niche professional skill, financial projection and analysis is typically the job of a financial planner or an accounting expert. Sometimes, larger companies set up a dedicated financial planning and analysis (FP&A) team to project company financials in the long run.

Wrap Up

An effective financial projection tool is a critical part of every business developer’s arsenal. Whether you want to launch a new product, try out a different sales strategy, weigh out alternative ventures to invest in, or just want to study market or industry trends for research purposes, a Projection Template like ours should be a staple element of your business planning and development processes. 

By offering an in-depth look at a company’s financial future, our pre-built templates serve as a handy resource for anyone crafting new business strategies or seeking out investors. 

Download NOW to predict the financial health of your next commercial venture with more confidence!

Disclaimer

This article is for informational purposes only and does not constitute financial advice. Consult with a licensed financial professional for any issues you may be experiencing.

We have deliberately kept this template as simple and generic as possible. While it is a great tool to monitor the current and projected progress of your business , it should not be relied on as financial advice, for which you should consult a financial expert or business analyst.

Be aware that spreadsheets are somewhat prone to error. Even if the spreadsheet is completely free of errors at the time you download it, there is always a possibility that you might accidentally introduce errors as you edit it. That’s why we would recommend using this investment tracking template only if you are comfortable using Excel and can identify and fix errors that may be introduced. With that said, download and enjoy!

Our editable template can be instantly accessed in .xlsx, .xltx, and .xlsm formats.

How to Macro-enable Your File

Before you start using our template, make sure you macro-enable the downloaded file to benefit from the advanced functionalities programmed into our spreadsheet. 

Before opening your file in Excel:

Step 1: Right-click on the file icon.

Step 2: Go to ‘Properties’

Step 3: Select the option ‘Unblock’ under ‘Security’

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