When a prominent person joins your organization, it is customary to publish a press release to inform the public of this event as a new milestone for the company. A new hire press release will introduce that person and announce their role in the company.
What is a New Hire Press Release?
A press release is a common media engagement tool used by organizations to get media coverage and inform the public about any new developments in their business.
A press release to announce new hiring in a company is issued when the organization has hired someone at the executive level or someone who will impact the direction of the company in the future.
Such communication is usually made when C-Suite executives are hired but sometimes these can also be made to announce the hiring of non-executive-level positions who have specific expertise and experience in a field.
Such a press release is used to gain positive media attention and publicity. By hiring someone who has a prominent standing in the industry, the organization signals to all stakeholders that they are committed to the growth of their business and also indicates changes in the company’s strategy.
Press Release Template for Highlighting Leadership Appointments
At WordLayouts, you will find a press release template that has been developed for announcements when you hire new senior leadership in your company. This template can serve as a good guideline when writing a press release, as it has a standardized format for such announcements and contains instructions and prompts to share the news with clarity.
This template follows the standard format of a press release but with some nuances tailored to the announcement of an important new employee appointment.
Let us explore the key elements of this template to see how it can make writing a release to announce your new hire simpler and more impactful:
Time-saving headline suggestions
The headline is the first thing that the reader sees and it should immediately engage them. The headline would not only serve to make the announcement but can also signal the significance of the appointment for your organization. However, it has to be a concise statement and not longer than 15 words.
In this template, you will find a preformatted headline example to make it easy to create a title that will immediately highlight the importance of your announcement.
Ready-to-use framework for lead paragraphs
The lead paragraph is where you answer the who, what, when, and where of your press announcement. It should be written in a way that all essential information is instantly conveyed to the reader.
The template provides prompts for including the key information: company name and location, full name and position title, and their role and responsibilities in the new position.
This information is presented in a media-friendly format and will help the media outlets and journalists pick such details easily for writing their news articles.
Impactful leadership introduction
The press release to announce the hiring of someone significant must include a brief yet impactful introduction of the new hire. But be aware that it does not turn into a biography!
The purpose of the introduction is to assert the significance of this change by highlighting the professional achievements and expertise of the new employee. You should include key information about their professional background and reiterate how their appointment aligns with your organization’s values and mission.
You will find placeholders for professional achievements, industry experience, and skills to guide you in showcasing your new hire as a perfect fit for your company. In this section, there is also space for adding quotes from executives and the new hire to add a personal touch that enhances engagement.
Moreover, adding a quote from the newly appointed employee shows their enthusiasm for the role. Similarly, the quote from the company’s CEO or executive director will show confidence in the capability of the new hire and indicate that the organization is supportive of this decision.
Professional about section format
In the boilerplate section of a press release, you should provide a brief overview of the organization, its values, and any major accomplishments or awards.
The template provides a pre-written structure for writing your company’s overview, with customizable fields for your mission statement, achievements, and contact information.
Hiring a C-suite executive is a major development in any organization. These positions influence key decisions that can impact the company’s profitability and sustainability. Therefore, such appointments are newsworthy for the media, investors, and all stakeholders as they speak about the company’s future direction and strategy.
A press release is an effective technique to gain media attention and announce in the industry and to the public when you hire someone important for your company. A well-structured press release will engage readers and encourage journalists and media outlets to share it with their own audiences.
This template is developed following the format of a professional press release and includes all sections necessary for corporate communication. From an engaging and professional headline to boilerplate information, the template covers all key elements of writing an engaging and press-worthy press release.
Customize this template to your organization’s unique voice and create a press release for the new hire announcement today.
