A bookmark is a reader’s best friend! It keeps track of your favorite book while making you feel happy whenever you gaze at it. Sometimes it is made up of inspirational or motivational quotes, while other times revolve around a piece of art.
It is not just a bookmark used for the sake of reading, but it is a tool that enables you to connect and reach out to a vast audience. Conventionally, bookmarks were designed from a card to help readers by tracking pages they last read. However, since the nineteenth century, they have been made for a multitude of reasons.
Bookmarks as a Marketing Tool
Over the years, bookmarks have been widely designed and distributed by various publishers to create brand awareness. Made out of a carefully thought out process of choosing the right color schemes, design, wordings, and a call to action, they have not only become a reader’s best companion but also amass his loyalty.
Examples include:
Launch Day Bookmarks: Bookmarks are an excellent tool to help spread your announcement to a larger audience about your book launch. They help reach out before the book launch, but they also help retain loyal readers after the launch. The secret tip to remember here is to print high-quality and eye-grabbing bookmarks such that the reader cannot ignore looking at the bookmark every time he or she reads the book.
Brand Awareness Bookmarks: These bookmarks often contain a list of tips or tricks, coupons, or a QR code that encourages the user to keep it with him in his pocket. Not only does it boost your sale, but it also adds value for the user. The key to distributing bookmarks here is to ensure that you strategize correctly such that these pieces of cards land in the right hands.
Bookmarks as a Present
Bookmarks used to live with books earlier in the days; however, they have become more versatile as their purposes have evolved. Nowadays, people make bookmarks as a token of appreciation, gesture, or present for their colleagues, co-workers, and best friends. For example:
Thank you bookmark
If someone you know has gone out of his way to help you in any sort, you can make a bookmark for him that revolves around the textual theme of “Thank You.” It would contain your name somewhere on the bottom of it so that every time he or she stumbles onto it. It would help them recall you and the memories attached to it.
Wedding invitation bookmark
Bookmarks can be used as an invitation for a special occasion like a wedding. Revolving around the bride and groom’s theme, containing dates and a memorable quote would remind them of the beautiful day when you and your wife became one.
Christmas party invitation bookmark
Christmas often comes in the cold season when people prefer to read their books in their cozy blankets. A bookmark covered in the snowy theme of “Santa Claus” would be a perfect gift for most people who share a similar preference.
Baby shower bookmark
Expecting mothers prefer spending most of their time at home to give themselves and the baby an ample amount of rest and comfort. A baby shower bookmark could be a perfect gift for such mothers and for their friend circle who want a companion to accompany them during their resting time.
Fashion bookmark
People like to give their attention to anything that stands out from the rest. You can go wild with your imagination for this category and come up with something funky or futuristic that does not look boring, rather amusing every time you look at it. Such bookmarks are often made in limited quantities to retaining long-lasting relationships or make an impression on the viewer.
Memorial bookmark
For a person who is an avid reader and is part of a community that loves to read, bookmarks are distributed as memorials to help remember and cherish the fallen’s good old memories. Revolving around a quote that best describes the person enables readers to connect with him spiritually every time they see and read this bookmark.
Bookmark for kids
Children love to be creative and like to collect anything that closely resonates with them. The theme is not static, instead filled with beautiful and bright colors that resemble their nature. These bookmarks are distributed as presents for children to help develop good reading habits and transpire good qualities.
How Can I Create My Bookmark?
To design your custom bookmark from scratch, we recommend you to follow these guidelines:
- Launch Microsoft Publisher: This is a software that comes with Microsoft Office Suite. We recommend you purchase this from Microsoft’s official website and install it; once the installation is successful, double click and open it up.
- Create A New Publication: Here, you will find various templates inside the software, do not click on any of them. Go to “custom” and click on “create a new page size.”
- Progressing Further: Name your bookmark and set page size dynamics such that it is 2 inches in width and 7 inches in height.
- Designing: Make use of the various tools available in the suite, from import of images up to brushes and shapes, among others, to design your bookmark.
- Finishing: Once you feel that you have made the bookmark of your choice, save the project and print it using the software’s print module. You must ensure that you print it on a piece of card that is thick in diameter to prevent it from tearing down.
Free Bookmark Templates
You can browse our library containing more than a hundred templates so that you do not have to create your bookmark from scratch. Pick a category and layout that you find suitable for your project and start editing it to make your very own bookmark.
It does not matter if this is your first time or you are an experienced graphical editor; our templates are designed in a limitless way that empowers you to express your message in the bookmark.
FAQs
Out of the many benefits of bookmarks, some readers are peculiar to know if bookmarks damage their books. The answer to that is whether you use the right bookmark for the right book. It would be highly inappropriate to use a very thick bookmark in a small book. On the contrary, you would want to use a bookmark not too thick to prevent any damage from occurring.
Card stock, also commonly known as cover stock, is used to make bookmarks. It is slightly thicker than regular paper, which makes it durable to last long.
Following are the various sizes of bookmarks:
● 2” x 6” inches
● 2” x 7” inches
● 2” x 8.5” inches
To make a hand-made bookmark, you will need the following tools:
● Card stock
● Scissors
● Glue
● Pencil and paint colors
● Ribbon
● Fabric (if you are making a fabric bookmark)
● Glitter
● Punching machine
● Sewing machine (if you are making a fabric bookmark)
The thickness of a bookmark is typically 1/32 inch.
Wrap-up!
We hope that our article gives you a new and fresh perspective on bookmarks. If you have been thinking of bookmarks as a tool only used to keeping track of pages, now is your chance to use the many ideas we have shared to get your message across to several people. If you have bookmark ideas of your own, share them with us in the comment section below.
