Whether you are the organizer or attendee, many questions may come up surrounding tickets when it comes to events. Tickets are known to be the most successful way of handling the admission of people into an event. Events may range from baby showers to movies or live performances. Whatever the case, having event tickets is always among the first agendas when planning a successful event.
In this article, we have provided ticket templates for many types of events. But first, let us understand the usage of the event tickets:
Why, Where, and When Event Tickets are Used
An Event Ticket is a voucher, mainly a piece of paper, which indicates that an individual is allowed to attend an event or enter an establishment like the park or theatre. It acts as evidence of payment and permission to attend that particular event.
There are certain reasons, times, and specific places where and when event tickets can be used in order to increase overall efficiency and maintain proper order during and after the event.
these instances include;
Why?
Event Tickets are used to ensure payment occurs, and the event turns out to be a success. For instance, if it is a live musical performance, the organizer would like to make sure that they can pay the team. The organizer will therefore use Event Tickets to ensure there is an accountable and steady cash flow.
Also, Event Tickets are used to show reservations or as proof of entitlement. When in a theatre watching a movie, you are entitled to a particular seat as an attendee since you have an Event Ticket.
Where?
Event Tickets are used at the event they are designed for. There are many types of events, and each of them has its Event Tickets. Therefore, an Event Ticket is only used where the specified event is happening.
These Event Tickets are also used as passage at the main entrances of certain places. These places may include theatres, amusement parks, live performances, clubs, wedding venues, music shows, etc. One must have a ticket for them to gain access to these places where an event is taking place. Event Tickets control the number of attendees who can be at an event depending on the size of the place. They also ensure that only those who have paid can access the event.
When?
Event Tickets are used when the event is about to happen. For instance, if you have a movie ticket, you can only use it when the movie begins. These Event Tickets are also used when the event is going on. For the case of a raffle ticket, you may use it when the game is ongoing.
Important Information Placed on Tickets
For any event, the tickets not only represent sales made, for the organizer, or proof of payment, for the attendee but also have essential information that benefits both parties.
Here is a list of information placed on the tickets for most events.
Name of the event
A prospective attendee must know what they are paying to attend before buying an Event Ticket. The name of the event must be written on the ticket. The name of the event will help attract more people who will facilitate an increase in ticket sales.
Date and time of the event
The date and time of the event must be included on the Event Ticket. Whoever is purchasing the Event Ticket will be able to learn when to use this particular ticket. This information will also protect prospective attendees from losing their money for failing to know when to attend the event.
Location of the event
The place where the event is scheduled to happen is another essential piece of information that must be included on the ticket. Through this information, an organizer is guaranteed that people will attend the event in large numbers.
Sponsors of the event
The people who are sponsoring the event must also be mentioned on the tickets. Sponsors tend to widen your target audience as they market your event broadly. It is also respectful to mention them on the Event Ticket of an event they are sponsoring.
Nature of the Event
Whether the event will require a particular dress code or will have certain rules, the nature of the event should also be highlighted on the Event Ticket. Mentioning details about the nature of the event will prevent people from showing up and being out of place.
For example, an event may require people to dress in white and black or wear a uniform or go with gifts.
Bar code or a tracking number
This information is necessary for an organizer to keep track of the number of tickets they have sold. The Bar Code speeds up the process of admissions of people during an event.
Note That: The Bar Code is also essential as it guarantees the legitimacy of the tickets on the side of the attendees.
Information to market the event
This information may include offers that will be available at the event, a famous person attending the event, or even activities that will be happening at the event. Offers may include products from celebrities, merchandise, gifts, etc. All in all, information to market the event should be present on the tickets to increase Event Ticket sales and guarantee a large turnout.
Contact information
The contact information of the event organizers should also be provided on the Event Tickets. This way, prospective attendees can easily reach out to them concerning any event-related issues and get the help they need easily.
Online sites and social media pages
Finally, any Event Tickets should have a detailed description of the event’s online sites and social media pages. Apart from confirming that the event is true and will happen, prospective attendees will help to hype up the event and attract more people to the event.
How do I Make an Event Ticket Template Professionally?
Designing an Event Ticket is both fun and challenging. Your tickets are going straight to your prospective audience, and they are representing you as well as your brand. You need to select a design that is creative and attractive but still captures all the necessary information. Therefore, you need to know how to make an Event Ticket Template professionally.
Here is how to make an Event Ticket Template professionally.
Analyze the ticket of your competitors
Evaluate the ticket of your competitors as you prepare your template. The competitor’s ticket will give you an idea of what to focus on when designing your Event Ticket Template in order to stand out.
Add the relevant information
Designing a great Event Ticket Template will only be professional if the ticket contains all the relevant information. Ranging from the name of the event to the sponsors and the nature of the event, your ticket must contain all the appropriate details.
Ticket layout
Whether portrait or landscape, choose a ticket layout that best satisfies your needs. The layout will provide the space needed for texts and other design elements. The idea is to have a ticket layout that successfully marries these elements and the texts in a simple but captivating way.
Color scheme
Colors are essential in designing an Event Ticket Template as they help to evoke emotions. As you make that professional Event Ticket Template, select a color scheme that expresses the emotions of the event. It could be energetic, warm, passionate, vibrant, etc. Whatever color scheme you choose while designing should represent your event.
Also, apply contrast as you pick a color scheme for your professional Event Ticket Template. The contrast will help to make the important things stand out easily.
Size
Before you decide to make the Event Ticket Template big or small, consider the details you need to place on the tickets. Make sure that the size you choose allows for some white space. Proper white space prevents the overcrowding of texts and design elements.
Image and logos
Use images and logos as you design the Event Ticket Templates. Images and logs make an event ticket intriguing. Ensure you stick with custom images instead of stock sources. Also, using the face of your leading act helps to add a personal touch to the Event Ticket template.
Pre-Designed Templates
You have learned how to create your Event Ticket Template. However, you can also use a pre-design template for various types of events to make it easier for you to create a professional Event Ticket. The pre-design templates will provide you with a chance to confirm that all the elements you need are present and marry each other well.
With the pre-design event ticket templates, you just have to download and customize them to your liking to get an appropriate Event Ticket. Event Tickets help in managing events by assisting in the quick and easy admission of people into events. Therefore, you need to have proper Event Tickets to make your event a success.
There are some types of Event Tickets that are used to manage different events:
Tour Raffle Ticket Template
This is a ticket template used to prepare a Tour Raffle Ticket. The Tour Raffle Tickets are numbered and obtained by people who want a chance to win a particular prize. In this case, when the game is drawn, an individual with the correct raffle ticket wins a tour.
Baby Shower Raffle Ticket Template
Almost similar to the above raffle ticket template, this template creates a Baby Shower Raffle Ticket. Here, people compete and take chances to either win gifts during a baby shower event or win a baby shower.
Boxing Ticket Template
It is used to create a Boxing Ticket. Anyone who wishes to attend a boxing match must have a boxing ticket in order to access the premises where this event is happening.
Beer Festival Ticket Template
This template creates a Beer Festival Ticket used by people to attend a beer festival. Only people of the right age and with this ticket are allowed to such an event where beer is the center of the festival.
Cartoon Movie Ticket Template
A template that is used to make a Cartoon Movie Ticket that acts as a pass for getting into a theatre where the specified cartoon is being aired.
Circus Birthday Ticket Template
The Circus Birthday Ticket Template can be edited to produce a Circus Birthday Ticket. The ticket is used when one needs access to the birthday event happening at the Circus. The event is themed and people will be expected to show up at the Circus in ways that complement the birthday event
Beer Event Drink Ticket Template
This ticket template is edited to produce a Beer Event Drink Ticket that is almost similar to the Beer Festival Ticket. However, rather than a festival, this ticket is used to access beer when the owner of the ticket redeems it.
Education Raffle Ticket Template
For this type of raffle ticket template, the organizer of the event sets the type of behavior that will guarantee a student a raffle ticket. For those who manage to secure this Education Raffle Ticket, they win prizes when the tickets are drawn on a particular set date.
Elegant Food Ticket Template
The Elegant Food Ticket template can either be used at an event to access a particular type of meal or can be redeemed by the owner to get a meal. Meals like pizza or ice cream can be accessed when the owner of the Elegant Food Ticket redeems it. For events, it helps to control the attendees and ensure that those who paid to get to access their meals.
Gymnastic Event Ticket Template
The Gymnastic Event Ticket Template is edited to produce Gymnastic Event Tickets. When in possession of this type of ticket, you are able to access the gymnastic event at the particular date and venue it has been set.
Graduation Raffle Ticket Template
The Graduation Raffle Ticket produced by this template is used during graduation events. They are set to allow people to have fun as they win prizes during a graduation ceremony.
Golf Raffle Ticket Template
Golf Raffle Ticket Templates are edited to produce Golf Raffle Tickets. These tickets are mainly bought by attendees who stand a chance to win prizes while contributing money for a particular cause in the process. It might be to fund an upcoming tournament or to buy gold equipment.
Concert Event Tickets
Concert Event Tickets give attendees access to a live musical performance by a single musician, a band, a choir or an orchestra. Those intending to be part of the live audience must have a Concert Event Ticket to gain access.
Depending on the event, Concert Event Tickets may come with extra benefits like being able to meet your favorite celebrity or receiving merchandise for attending the event.
Pool Party Event
A Pool Party Event also uses tickets to regulate attendees and state what they can access during the pool part event. For instance, the tickets will not only give an attendee access to the event but also enable them to access free drinks at the party.
These Pool Party Event Tickets also stipulate the theme and nature of the event for the attendees. For instance, the Pool Part Event Ticket might suggest that attendees should dress as mermaids or pirates when they attend the event.
Realistic Event Tickets
These tickets suggest that they spice up another kind of ticket. For instance an attendee can have a Realistic Halloween Party Ticket or a Realistic Wedding Ticket. It just means that the ticket has a touch of creativity that makes it “realistic” according to the type of event.
Multi-Purpose Retro Ticket
A Multi-Purpose Retro Ticket, like its name suggests, can be used for different purposes. Attendees with this ticket attend events where they celebrate and appreciate fashion, music, and trends of the recent past.
Anniversary Banquet Ticket
These tickets give attendees access to a banquet aimed at celebrating a particular type of anniversary. It might be a wedding anniversary and such a ticket will give the attendees aces to the banquet.
Vintage Event Ticket
This ticket serves almost the same purpose as the Multi-Purpose Retro Ticket. For this Vintage Ticket, attendees gain access to celebrate and view vintage items like old clocks and paintings. People can also buy these items as they have fun and interact with others.
Gospel Fest Concert Ticket
A Gospel Fest Concert Ticket gives an attendee access to an annual event that comprises of a gospel music festival, a talent competition and a charity event. Those who wish to attend such a concert must have a Gospel Fest Concert Ticket.
Charitable Sports Event Ticket
With these tickets, people can access a particular sporting event like golf or swimming with the aim of raising a particular amount of money. Other most common fundraising or charitable sporting event are bicycling events and marathons.
People buy tickets to participate in these sporting events in order to raise money and create awareness for specific causes like Breast Cancer.
Art Expo Event Ticket
An Art Expo Event Ticket gives the attendee a chance to access and view different types of art. Art Expo events are also known as art exhibitions mainly occur in a gallery but artists have become more creative with the space they choose to portray their art to the public. With these tickets, the public can access and view art from different artists.
BarBeQue Raffle Ticket
For this type of raffle ticket, people are invited to partake in a barbeque event while still fundraising by buying these BarBeQue Raffle Tickets. Also, attendees have a chance to scoop a prize when they have these tickets.
Halloween Event Ticket
These tickets are mainly used as invitations to a Halloween event. One must have a Halloween Event Ticket to access a Halloween party, whether for children, teens or adults.
Christmas Event Ticket
These tickets give the attendees access to the Christmas event mentioned on their ticket. They a are cool and fun way to send out invitations and welcome people to celebrate the Christmas holiday together as friends and family.
Movie Tickets
Movie tickets are issued at the cinema or theatre to attendees to grant them passage to watch movies. Movie tickets can also be accessed online. They are used to certify that a particular attendee is eligible to watch a particular movie.
Train Tickets
These train tickets are issued by railway operators to a traveler as evidence of payment which enables them to travel by train from one destination to another. The tickets also indicate where the traveler should sit and what their destination is according to their payment.
How to Increase Ticket Sales for an Event
Setting up the event and designing the Event Tickets is most likely an expensive affair. For all this effort to pay off, you are definitely focused on attracting many people to the event. Here are some marketing strategies you can use, as an event organizer, to increase ticket sales for an event.
Have the correct ticket price
Setting your ticket price too high means low sales, while setting it too low results in the inability to cover all your costs. Ensure you set a realistic ticket price, as this will act as the basis of other steps you can take to increase ticket sales.
Have an estimated number of attendees and a rough idea of the costs incurred to help you set the correct and affordable ticket price. Also, your ticket price will be regulated by the presence of competitive events around and their ticket price. You require people streaming into your event if you are to increase ticket sales.
Have a tiered pricing
After establishing the standard ticket price, you can now set the tiered pricing. Here, you offer people a range of differently priced tickets that come with their benefits. For instance, you can have a VIP ticket that allows you to skip the line.
For this to work, you should be creative and have offers that relate to your event. Ensure that your tiered prices are still affordable to those interested.
Maintain the sales peak
Most tickets sell when the event is first announced, and tickets go on sale. After that, the sales peak is reached when the event is almost happening. In between these high points, you tend to experience a decline in ticket sales.
However, to keep the sales peak, you need to set attractive offers to increase the sales. These offers are as follows.
- Early Access Tickets– these are tickets that have bonuses or discounts and are only accessible to previous attendees
- Deal-of-the-day– these are tickets that have special giveaways and are sold throughout the sales period.
- Early Bird Tickets– these are tickets with discounts for those who buy as soon as the tickets are on sale.
Such offers maintain the sales peak and increase your ticket sales in the process.
Offer discounts
Set reasonable and smart discounts on your Event Tickets to attract more attendees and increase sales. For instance, you can offer discounts for anyone who comes to the event with three friends. Whatever discount offers you choose to give, ensure that they are beneficial to you and can still increase ticket sales.
Promote the event on your sites
Use your marketing channels to promote the events. This way, more people will buy tickets to attend the event. Focus on your online presence as this will target more people faster. Also, do not forget to hype the event on your other marketing channels.
Apart from that, you can create an event-only page to promote the vent even further. Your event page should offer details about the event, have catchy images and contact information for people to reach you. Your focus should be to encourage people to buy tickets as you remind them of the event.
Secure sponsors and partners
Instead of trying to increase sales just by yourself, try and find partners and sponsors who can help you with that. Ensure you find relevant sponsors or partners who can share the cost of the event. Also, they should be willing to promote the event on your behalf.
This will contribute to increased ticket sales. The whole idea is to get better exposure for your event and even reach a new target audience while increasing Event Ticket sales.
Involve your attendees
The fastest way to get people to attend your event is through your attendees. Try and present appealing offers to your attendees to get them to spread details about the event to their family and friends. This way, you increase the ticket sales for your event.
You can offer them a special access code that lets them get a better ticket price if their friends use it to buy tickets for the event. Apart from that, you could also use the following ways to persuade your attendees to spread the word about your event.
- Competitions– have the attendees compete for prizes on who can get more friends to go to the event.
- Group Discounts– interest the attendee in a discount or bonus if they invite three or more of their friends to the event.
- Gamification– here, have a reward system, like free drinks, skipping the line, or getting merchandise if the attendees can get people to come to the event.
Tips about How to Select an Appropriate Event Ticket Template
Whether you are making your own or downloading our Event Ticket Templates, here are some tips on how to select an Appropriate Event Ticket Template.
- Select an Event Ticket Template that offers you the right amount of space for the content you wish to write on your ticket.
- Let the Event Ticket Template you pick have the correct layout for easier editing and proper arrangement of your images, texts, and white space.
- Select an Appropriate Event Ticket Template with the help of a designer to ensure that the template can be customized to represent you and your brand appropriately.
- Use colors that relate to the colors used in the event. The color combination you use on the event ticket should closely relate to the theme of the event. Remember, the ticket is an extension of the event.
- Pick software that is familiar to you. The software being used for curating should be one that you know how to maneuver and use its features. This way you can edit the template you will use to create your event ticket comfortably.
- Keep in mind the size of the event when deciding on the size of the event ticket. Whether you will hand out the event ticket on its own or in a kit with other items, let the size of the ticket complement the size of the event.