Whether it is a nightclub or a pub, there more that goes into running a successful bar than just having drinks to sale. Other than setting up a conducive environment, you need to make sure that you are well-stocked, organizing events to attract more customers, serving tasty drinks and eliminating any forms of liabilities. This way, you will see the fruits of lucrative bar business.
Tips to Use in your Bar Menu Design
Discussed below are useful tips that you should implement in your bar menu design
Tap into your customer’s psychology
The secret to a successful bar business is knowing what your customers want. Get into their brains and try to reason like them. What drinks do they like? How much money are they willing to spend on drinks? What is the preferred environment to drink? Find answers to these questions and see your bar business boom. When designing the bar menu, put into consideration these factors. Indicate the names of the different drinks you sell. Please find out the popular drinks and list them high on the menu.
Don’t be a calorie counter
Avoiding trying to get into details about the number of calories. Being a calorie counter might work in the health and fitness business but not in the bar business! Go straight to the point and deliver what customers want.
Mention the ingredients
People are interested in knowing what ingredients made the drink. You can capture their attention by mentioning the ingredients. Even though it can be challenging to list this information on the menu, you can place it in places that clients can see.
Separate the food and drink menu
You might be serving both foods and drinks in your business. In such situations, ensure that both foods and drinks have their separate menus. This makes it easier for clients to choose the different drinks they want to have. Mixing up drinks and foods in one menu can be confusing to customers. Make sure that you have neatly arranged menus for both drinks and foods.
Name the drinks
In a bar, there many similar-looking drinks. You might end up serving a customer with a drink they didn’t order. To avoid such incidences, ensure that you name all the drinks. Customers will also have an easy time picking a drink.
How to Run a Bar Successfully
Discussed below are tips on how you can run a bar successfully
Keep your bar stocked
There is no point of running a bar business when you don’t have the stock. Always ensure that you have all the drinks customers need. When a particular brand of drinks runs out, ensure you restock it immediately. This is important because once a customer misses their favorite drinks, chances of them coming back reduce.
Measure your liquor to reduce over pouring
Don’t underestimate the number of losses you can get from over pouring drinks. You can eradicate this challenge by measuring liquor. The environment of a bar can be challenging for one to be accurate in measurement, but strive to be as accurate as possible. Don’t over pour or under pour, give the required amount!
Create signature cocktails
There is nothing that excites liquor lovers than a tasty cocktail. Stand out from other bars by creating a signature cocktail. Come up with a cocktail that will always be associated with your bar. If you find it challenging, hire professional cocktail makers to do it for you.
Host happy hour events
This is where you can get a lot of new customers. Get a professional event organizer to plan a massive happy hour event. When such events are successful, the chances of getting new clients are very high. If you are able, get a celebrity artist to perform in one of your events. You will be amazed at the high number of people attending it.
Train your bartenders and wait staff to upsell
Your employees in a bar can do more than just serving customers. Train them to make sales as well. Sometimes, all a customer needs is just a little convincing, and they buy the most expensive drink in the bar. You might be a good salesman, but you can be everywhere all the time. Let your bartenders double up as sales executives!
Essential Items Every Bar Needs
Listed below are essential items that every bar should have.
- Glassware
- Straws and stirrers
- Bar napkins
- Liquor pourers
- Cocktail shakers and strainers
- Mixing glasses
- Garnishes
- Cocktail mixes
How to Design a Bar Menu
Below are tips on how you can design a bar menu
- Mix the menu up with regional drinks, classics and a touch of originality.
- Ensure that drinks stand out on your menu.
- Always use a drinks menu if possible.
- Use attractive and colorful photos.
- Get the right fonts and wordings. Avoid too big or too small fonts.
Free Drink Menu Templates
Are you having challenges creating your drink menu template? Worry no more! You can now download our professionally designed drink menu templates that you easily customize and print in a short time. We made the process as simple as possible!
Conclusion
A drink menu plays a vital role in the success of your bar business. Use our drink menu templates to get the best out of your business!
