Brands, companies, and agencies need to collaborate with influencers to achieve their desired outcomes, such as brand awareness, audience engagement, and promotional purposes. In collaboration, such companies have to define the scope of work for the influencers in an effective manner. A structured document that can also serve as an agreement is required for this purpose.
A free template is provided to fulfill your marketing and promotional goals. Influencers working for a marketing agency or a company can also use it to communicate their scope of work. It has sections for writing the project description, objectives, deliverables, content requirements, performance metrics, and compensation. Furthermore, it also allows you to write termination clauses, acceptance criteria, and legal and compliance.
As a brand or company that collaborates with influencers, you can write your phone number, email address, and link to your website within the header.
This template has sections for writing the following areas:
Project Description
For enhancing the clarity and understanding of the influencer’s scope of work, writing a brief overview of project particulars is necessary. In this section of the template, you can write the project title, scope of work date, project start and end dates, including the influencer name. You can also write your company name and contact information in this section.
Project Objectives
Objectives play an important role in the alignment of expectations between stakeholders, create an environment of accountability, enhance clarity, and focus on work. In this section of the template, you can write the objectives of your project, such as audience engagement, brand awareness, and product promotion. You can also write brief descriptions for each of these objectives.
Deliverables
Writing the deliverables of a project is compulsory for effective resource planning, progress tracking, and quality assurance. This section enables you to write the particulars of deliverables, such as Instagram posts, blog posts, and stories. You can also write their descriptions that may include specific requirements or additional guidelines. The due date and the quantity of these deliverables can also be written.
Content Requirements
Sharing straightforward content requirements of influencer SOW can increase efficiency and compliance while ensuring the quality of the deliverables. In this section of the template, you can write the detailed requirements of your content. These may include content types, such as video, image, and textual content. The platform where you will be sharing the content can also be written, such as YouTube, Instagram, Twitter, or a Blog. You can also set the frequency (weekly, biweekly, or as needed) and specifications of these contents.
Performance Metrics
Evaluating the outcomes of a project can boost the overall performance and progress of influencer projects. In this section, you can set performance metrics, such as engagement rate, reach, and conversation rate. You can set targets and write the particulars of the measurement tools, which can be platform analytics, platform insights, affiliate links, or promo codes.
Compensation
Financial planning is an integral part of a project as it can promote professionalism, fairness, motivation, and ethical standards of a team. This section allows you to write the deliverables, their rate per item, payment terms, and the total of these deliverables. I.e., for a single Instagram post, as an influencer you can charge $30 and the terms can be 50% upfront and 50% upon completion or as per your needs.
Legal and Compliance
For ensuring the safety of stakeholders, mitigation of risks, and maintaining ethical standards, a legal and compliance section is added. Here, you can write the names of items and their details, such as for content ownership you can specify who owns the content created. Similarly, for FTC guidelines, you can show compliance with FTC endorsement guidelines. For confidentiality, you can write that no party would disclose the sensitive information.
Termination Clause
Agreements are sustained with the help of mutually agreed terms and conditions, and in case a party abstains from these, the other party holds the right to terminate the agreement. You can write all such conditions and their consequences in this section of the template, i,e., in case of breach of contract, you can specify the consequences and you can specify the terms for mutual termination.
Acceptance
When the scope of work is defined and agreed upon by the stakeholders, they can write their signatures with the date in the acceptance section of the template.
This template has editable placeholders for guiding you throughout the process. Moreover, it provides you the freedom to write your desired content within these sections. It has a professional design with a clean layout. It is print-ready and is available in multiple file formats, including DocX, DotX, ODT, and Google Docs. Its user-friendly and interactive layout eases your communication of the scope of work.
