User Experience (UX) and User Interaction (UI) are essential elements in designing a website. A good UX/UI indicates how efficiently a user interacts with the website. It contributes to the number of customers businesses can gain from a website.
According to a report, excellent UX/UI designs help generate leads and improve conversion rates by 200%. That’s why having well-designed UX/UI is critical for businesses that use the website as one of their primary lead generations.
Moreover, if your UX/UI design is well-optimized, you can reach a wider audience. That’s because users visiting your site may not come from a targeted market but merely a passing visitor wanting to learn more about your business. And if your website does remarkably well in attracting these people, you’ll get a bunch of new leads outside of your primary audience.
How to Optimize UX/UI Design in 2022
UX/UI design is constantly evolving, with people often changing their views about the meaning of a friendly experience when visiting a website. However, as the trend keeps changing, there are a few things that everyone would agree on about what makes a website is user-friendly.
So, here are seven ways you can improve your website UX/UI design.
1. Use simple navigation
Today’s users are very demanding when it comes to visiting a website to shop online. They demand easy navigation through all categories & subcategories on eCommerce websites so that they can easily find what they want without wasting their time looking for these items everywhere on the site.
Keep in mind that navigation is the heart of your site. If users fail to recognize the button to operate your site, they may as well leave it in the very first place. That’s why keeping your site simple is one of the basic principles of UX/UI design.
2. Use fun microinteraction
Microinteraction or microanimation is a tiny animation that exists within a system and helps in providing an enhanced user experience. Microinteraction can be used to attract visitors and help them easily accomplish their tasks through the site without any obstacles.
The key to fun microinteraction is that it’s easy to recognize because users won’t have the fun accessing your website if they can’t notice how interesting and helpful the animation is. For example, when users click on a button, they will see a spark or some kind of animation on it that indicates a successful action.
3. Optimize for mobile phone users
Most modern-day users access websites via mobile phones. After all, a smartphone is now a must-have item for everyone as it helps users collect information rather quickly.
However, mobile devices have limitations when it comes to processing power, memory storage space, and other features that seriously hinder browsing speed. These limitations can gradually lead people to abandon the site if your mobile site is not responsive and takes forever to load.
So, if you want a maximum number of people to visit your website, make sure that it’s responsive and offers fast loading time even on mobile devices with minimum possible specifications.
4. Limit products shown on one page
Today’s customers are always in a hurry, and they don’t like to waste their time looking for a lot of products shown on a single page. Not only does it confuse them, but it’s also never a great design concept either, as users may feel overwhelmed looking at the many items displayed at the same time.
Make sure to keep the number of such products or catalogs down. It will be easy for customers to find what they want quickly and decide whether they will make a purchase without wasting too much time.
5. Moderate the use of fonts
Fonts are another critical element in a UX/UI design. A great choice of fonts can improve users’ mood and intention to read more of your offer.
If you want to use customized fonts, make sure that their size isn’t too big or too small for users to read effortlessly. You may as well use contrasting colors in your text to be readable enough.
6. Add video clips
Video clips are one of the best ways to explain how a product works and its benefits to customers. That’s because videos are much better than static images that only enhance the look but not the function.
That’s why adding brief videos about products, or your companies will help improve UX/UI design elements on your websites. Videos ensure delivering informative messages quickly to target audiences.
7. Incorporate live chats
Customer service is one of the most valuable UX/UI design elements on a website. Customers need some guidance when searching for detailed information or making buying decisions online about new products whose usage they are completely unaware of until they buy them. You need to provide an option for live chat so visitors can get an instant response from customer care executives anytime without waiting for hours.
UX/UI design is important in developing any website, whether professional or business site. It’s also responsible for creating an interactive and user-friendly online atmosphere that gives users a positive experience.
If visitors enjoy digging information in your website, that means the UX/UI design works! This article should help you find tips to improve your website UX/UI. Make sure to apply them right away to gain more visitors and customers.